When it comes to pricing your home, many factors weigh into calculating what it’s worth. Out of all the things that make your home valuable, none is more important than where it sits and the land it sits on.
While you can’t really do much to change your home’s location, you can emphasize the positive location attributes in your home marketing to help attract them to your home.
Here’s a quick list of just 10 questions that will help you determine if your location is a good one or not:
- Do you have a large lot?
- Is your neighborhood attractive and well-maintained?
- Does your community have special features and amenities for homeowners?
- How far is your home from town centers with shopping, entertainment, office locations, and public facilities?
- Is your home in a good school district or near higher education?
- Has your area been appreciating in home value over the last 3 years?
- Are you surrounded by vacant communities or run-down neighborhoods?
- What’s the parking situation like for your home?
- Are there current or future developments (e.g. new employers, new communities, etc.) happening near you?
- Do you live near a natural attraction, bodies of water, or other scenic spots?
As you can see from the above, there’s a lot more to where your home sits than typically seems to most sellers. As well, most sellers – and their real estate agents too! – ignore very valuable marketing tactics designed to focus in on “location positives” that will cause savvy buyers to take notice.
In fact, marketing the positive aspects of your home also helps buyers put your home above others they’re considering when one really emphasizes these features and the others do not.
Here’s an example of a typical agent-written description for a home (note: this is a real, live listing by the way):
Full brick home in an established neighborhood, ready for new owners!! Fenced-in backyard w/ screened-in porch and wired storage unit remains. Schedule your showing today. **Inside pictures coming soon**
Now, not only is this home description not very enticing to potential buyers who view it on the web, but it completely fails to deliver any information on the home’s location amenities. A better description for this home that really informs viewers on the benefits of where it sits? Take a look:
Full brick home in an established neighborhood, ready for new owners!! Just a short drive from downtown Tuscaloosa and Northport, this home sites amidst several popular area parks for camping, dog-walking, and fishing. The home is very close to Lake Lurleen and Lake Tuscaloosa, as well as over 7 large local employers including Mercedes Benz. Home is also close to newly-planned family activity center with bowling alley and over a dozen new shops and restaurants. The neighborhood is well-maintained year-round by HOA-hired crews and recently won an area beautification award for a new children’s playground. Fenced-in backyard w/ screened-in porch and wired storage unit remains.
As you can see, just by adding a few words that speak to the location and give a sense of what it would be like to live in the community, the home is now much more likely to draw second looks and cause buyers to linger on the home’s details longer.
In short, where your home actually sits is usually its top draw. In fact, a home’s location and land are always worth more than the house itself. Consider that when selling your home and make sure your chosen agent or broker does their best to emphasize location when marketing your home. Your wallet will thank you!
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